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How to effectively use the video to reach audiences

I'm a marketer and a whiteboard video creator, with 30+ videos created through the past few years. I'm interested in how others have effectively reached audiences with their videos. I've helped clients place them on websites, in emails, and across the spectrum of social media: YouTube, FB, LinkedIn, Instagram, and sponsored some of those posts to push out to wider audiences. What else has been effective for expanding the reach for other creators and clients?

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