Send the reminder about the yearly subscription coming to an end six weeks before the subscription expires. Offer an incentive to resubscribe and give them 2 weeks to take up the offer. If they do not take up the offer in two weeks, offer a lesser incentive closer to the expiry date.
Matthew Cook
Send the reminder about the yearly subscription coming to an end six weeks before the subscription expires. Offer an incentive to resubscribe and give them 2 weeks to take up the offer. If they do not take up the offer in two weeks, offer a lesser incentive closer to the expiry date.
Suggested by a user.